2025
Student Project
A strategic management project around the public visibility of ADHD-specific job training programs.
Management
Strategy
Communication
Inclusion
ADHD
Cooperation
UI Design
Team
Alexandra Heider & Luisa Lamparter
Supervisor
Thomas Schönweitz
Cooperation Partner
The Berufsbildungswerk (BBW) of Liebenau Foundation (Stiftung Liebenau)
Roles
User Research, Concept, Strategic Management, Interface Design
Concept
Why?
The BBW is a highly specialized training center for people with ADHD, but there's not enough public visibility of it
Available programs need an image change
Demographic change and the demand for more inclusion offer new opportunities
How?
Through targeted initiatives – ranging from digital platforms and analogue approaches – we build trust among parents and young people. The modular structure allows for flexible scaling and long-term development, enabling public reach and lasting impact.
What?
Approach
By using management and design methods we developed a systemic concept tailored to the specific needs of the target groups.
Process
Connect CMS Image fields (Image 1–10)
Results
Social Media
There was no social media presence of the BBW so we wanted to reach young people right where they spend their time online.
We developed three recurring formats:
Reels with up-close looks at everyday training and life @BBW under the motto "Just take a peek."
Static posts that go by the name "myBBW", featuring testimonials and success stories of participants
Stories with interactions like honest questions for the community and sharing experiences
MIMAMO ("Mitmach-morgen")
The program
On-site interactive program for young people with ADHD that attend special education schools.
How does it work?
Small participatory elements
Creative exercises
Brief discussions
Anonymous wishes-and-questions cards
BBW staff sharing stories about the center
Goals
Building trust early on, breaking down barriers and open up opportunities.
Website
The BBW has no independent website and therefore information about it is only found through the general foundation's web appearance. So we decided to prototype a landing page.
Landing page sections:
The challenges young people with ADHD face
The offered career guidance and training programs
Individualized support
FAQ's
Upcoming events
A digital tour through the location
Contact options
Print media are an easily accessible way of communicating information.
Brochures
An overview of offered training programs
Target groups
Primarily parents, but could also appeal to young people
Find them here
At rehabilitation centers, therapy centers doctor's offices and in youth centers – places where the target groups are present
